Today’s use of social media tools is fundamentally changing the way we communicate. We all expect to interact in real time and get information on demand. Employees have come to expect the same with benefits communications as they engage in health, wellness and financial decisions, but social media can seem like a maze. At BCI, we have everything you need to understand the value of social media for benefits communication and how to begin using it as a part of your overall communication strategy.
"Knowing that BCI would handle the enrollment meetings and election information, the HR team was able to spend the necessary time providing proactive communication about the benefit changes. This was essential to the success of the transition. "
-Bonnie O’Meara, Vice President-Human Resources
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The Association was concerned the new suite of benefits would be difficult to understand due to product similarities; therefore, leaving the entire population to a self-serve environment was not the desired scenario. More assistance was needed for individuals who were not technologically savvy or had specific questions as to what the products could do for their unique situations.