Today’s use of social media tools is fundamentally changing the way we communicate. We all expect to interact in real time and get information on demand. Employees have come to expect the same with benefits communications as they engage in health, wellness and financial decisions, but social media can seem like a maze. At BCI, we have everything you need to understand the value of social media for benefits communication and how to begin using it as a part of your overall communication strategy.
"Knowing that BCI would handle the enrollment meetings and election information, the HR team was able to spend the necessary time providing proactive communication about the benefit changes. This was essential to the success of the transition. "
-Bonnie O’Meara, Vice President-Human Resources
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The employer wanted to generate better understanding around a complex benefits portfolio that included a high deductible medical plan with a health savings account, flexible spending account, limited benefit medical plan and a multifaceted wellness program. Communications also needed to include information around the Affordable Care Act, setting the stage for changes coming in the following year.